Tricorp launches a striking construction trade campaign
Tricorp launches striking construction trade campaign:
This summer, workwear specialist Tricorp is launching a striking and innovative campaign around the upcoming construction holiday. Under the motto "Well deserved, that construction job!" Tricorp combines classic highway advertising with advanced CGI technology to wish working people in the Netherlands a well-deserved holiday.
First highway mast 'built' with CGI
In collaboration with creative agency Orthodoxx, a striking CGI video has been developed in which the first highway pylon - with Tricorp advertisement - is 'built' live. In the animation we see professionals in Tricorp workwear setting up the advertising construction.
What makes this campaign unique is the combination of traditional marketing, such as advertising on highway pylons, with a modern, digital twist. By applying CGI in the campaign video, Tricorp is able to reach a younger target group through online channels, while the highway masts guarantee visibility among commuters and professionals on the road.
A message for the entire working world in the Netherlands
With the slogan "Well deserved, that construction job!" Tricorp focuses on everyone who works day in, day out in construction, logistics, technology and other sectors where hard work is central. We emphasize their connection with the working Netherlands and wish them a well-deserved and relaxing construction holiday.
